How Does It Work?

How Does It Work? Using three organic tanning agents – Dihydroxyacetone (DHA) boosted by DMI & Erythulose – without any stains or dyes, Fake Bake works with your own unique skin tone to produce a naturally-based darker pigmentation on your skin’s surface. By enhancing your skin’s own pigments, Fake Bake will give you a natural-looking tan that lasts longer. Fake Bake also has a built-in color guide so you can see where you’re applying the self-tanning product on your skin, ensuring streak-free application. Thus, you get a perfectly even golden bronze tan, every time.

Paraben Free

Fake Bake is paraben-free and has no artificial preservatives so you can feel secure knowing you’re using a safe and healthy product – a product you can even use safely on your face. The same Fake Bake product actually works for everyone – no matter what skin tone or skin type you have – because our natural ingredients work to enhance your skin’s unique pigment. Each application lasts a week. This moisture-rich formula dramatically softens skin, making Fake Bake the only tan that’s actually good for your skin.